W’Terrace’s Pushcart Vintage offers affordable throwbacks


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As lockdowns started to elevate in August and Americans warily appeared in the direction of the tip of the tumultuous pandemic, one classic clothes store within the coronary heart of Windsor Terrace turned an oasis for Brooklynites casting a quixotic eye in the direction of normalcy — with neighbors flocking to the Prospect Park West storefront to re-taste a well-known sense of the bygone days.  

“People were so excited to feel a little sense of normalcy, to shop for something that wasn’t food,” stated Bonni McCoy, the proprietor of Pushcart Vintage.

McCoy, a Windsor Terrace resident, stated classic garments have lengthy been a ardour of hers, however when she fell unwell with COVID-19 in April, she vowed to show her fascination right into a business — opening up a store of her personal after years of self-deliberation.

McCoy and her husband Michael discovered a 200-square-foot storefront close to seventeenth Street, which they thought-about an ideal location — not solely due to the respectable quantity of pedestrian site visitors, but additionally as a result of it occurred to be on the identical block because the filming location of Al Pacino’s 1975 heist movie “Dog Day Afternoon,” a film McCoy says she has an obsession with. 

Green-Wood Cemetery opening their twentieth Street gates to permit for extra entrance factors to the green-space elevated foot site visitors previous the store much more, and when Elora’s Mexican restaurant opened up an outside eating set-up subsequent door, it enlivened the road and introduced much more potential patrons.

“It just ended up being a really lovely location,” McCoy stated.

Pushcart classic on Prospect Park West.Provided

Among the classic wares McCoy carries are a fur-lined umbrella, a vinyl case for 45 information, a Pee-Wee Herman Doll, an assortment of classic lunchboxes, penny sweet, and numerous classic housewares and ceramics.

The retailer additionally carries a set of face masks made by an aged seamstress from Brighton Beach who discovered herself out of labor throughout the pandemic. All proceeds from gross sales of the masks go straight to the seamstress.

Pushcart Vintage’s success marks a brilliant spot in an in any other case grim business local weather all through the Five Boroughs. 

One Harvard University-run database shows that almost 50 % of all small companies that had been open previous to the pandemic stay closed right now — and income for these outlets has decline 57.9 % in comparison with January 2020.

McCoy, who understands the dire monetary scenario many Brooklynites face, says she is holding her costs low with a purpose to attraction to the financial variety of Windsor Terrace, which is residence to a great portion of working-class households in addition to wealthier newcomers. Many of the garments are between 5 and 10 {dollars}, which has been a boon for the neighborhood’s teenage inhabitants.

“I’ve got a lot of teenagers coming, my price point is pretty low, so they will take a break from remote learning and come in and get a four-dollar necklace or something,” she stated. “I really just wanted to make the store accessible to everyone.”

Pushcart Vintage, 270 Prospect Park West close to seventeenth Street in Windsor Terrace, (908) 403-8551, 11 am – 7 pm Sat-Sun, 12 pm – 7 pm Wed-Fri. 


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