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Thursday, June 17, 2021

VW ‘Project Trinity’ teases cars that unlock features on-demand

Volkswagen claims it is “not afraid” of the risk posed by any Apple Car and launched this shadowy teaser picture that might symbolize why. The picture is a teaser for Project Trinity, an electrical sedan that CEO Ralf Brandstätter referred to as “our software dream car.”

Like any pie within the sky idea it after all is designed in anticipation of superior self-driving capabilities, lengthy vary electrical propulsion programs and quick charging battery tech, however that software bit is the place it exhibits the plans in place. According to VW the plan is to start out manufacturing on this automotive in 2026, as a part of a car lineup with fewer variants and the place every part is standardized.

What that means is that as a substitute of constructing a number of variations of the identical automotive with various capabilities, they will build one model with every part included, however solely unlockable “on demand” — and sure for a payment. Tesla has already proven one thing like this with driver help tech that’s obtainable to unlock after the automotive is bought, whereas BMW has tried promoting features with a subscription mannequin and is taking a look at increasing. As Autoblog factors out, VW’s model may lengthen to features like AWD, or unlocking GTI-level aero and dealing with packages on a short-term and even per-mile foundation.

According to the CEO, “In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time via the digital ecosystem in the car.”

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