Toilet paper rolls get smaller as prices stay the same


Toilet paper rolls have fewer sheets than that they had final year — however prices usually are not taking place.

As main companies increase their prices on every part from detergent to diapers, shopper watchdogs have noticed that the sizes of merchandise are concurrently shrinking.

Downsizing is particularly prevalent in the paper merchandise class, they are saying. Think rest room paper and paper towels.

Even Mr. Whipple may agree that there’s quite a bit much less to squeeze as of late in a package deal of Charmin rest room paper, reports.

The iconic Procter & Gamble model not too long ago eliminated scores of sheets from its “Super Mega” and “Mega” rolls, which downsized to 366 double-ply sheets from 396 and to 244 from 264 sheets, respectively, in line with the advocacy group.

Over the previous 60 years, a single roll of Charmin rest room paper, which began out at 650 single-ply sheets, has shrunk by 90%, the group discovered. 

The slimmer rolls right this moment “amounts to losing the equivalent of about a roll and a half in the new 18-count package,” Edgar Dworsky, editor of the web site and a former assistant legal professional common in Massachusetts, instructed The Post.

The shrinkage quantities to a couple of roll and a half much less rest room paper in an 18-roll package deal of Charmin, stories.

Dworsky discovered that one other main rest room paper model is in the means of downsizing its rolls, which he’ll reveal in a report subsequent week. The Charmin shrink is being rolled out proper now, he added. doesn’t monitor prices, however Dworsky mentioned that when merchandise shrink, shoppers typically pay extra for much less product, or about the same for much less product.

“Raising prices is a euphemism for shrinking the product,” Dworsky famous. “If a company can shrink the package and charge the same price, that in essence is a price increase to the consumer who has to buy the product more often.”

Meanwhile, Procter & Gamble has been mountain climbing prices over the previous year and simply did so at the finish of February and plans to boost prices on numerous merchandise once more in April, the company mentioned on an earnings name in January.

The company didn’t instantly reply for remark about the rest room paper report.

Consumers typically pay extra or about the same when product packages shrink.
Jeff Greenberg

“There is a cost element to innovation — adjusting the count per pack or the package size is one way of reinvesting in this innovation while maintaining a competitive price point,” the company instructed

It additionally mentioned it tailors product sizes to completely different retailers. So rolls could have shrunk at some shops however not others.

In January the company mentioned it could spend $2.8 billion extra on commodity, freight and overseas alternate prices on this fiscal year — about $500 million greater than it forecast final quarter.