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The Wall Street Journal’s Internal Audit

But reaching these individuals might be robust given “the lack of focus on diversity within our coverage,” in line with the research.

The report discovered that over a three-month interval, of the 108 lead tales it printed “only one had race as the main topic.” It added: “None had gender as the main topic, and none had L.G.B.T.Q.-specific issues as the main topic of the story. As far as the protagonist of a story — many of our stories do not have human protagonists. But when they did, we found that 13 percent were people of color.”

An absence of digital experience is an underlying downside, the report stated. “We need editors to more actively take into account Google Trends and Google Suggestions in story assigning and encourage people to do so within their beats and columns,” it provided for example.

The bulk of this part additionally outlined particular suggestions, similar to enhancing “wellness coverage,” whereas discouraging “earnings” tales, a class that usually “underperforms on page views.”

What The Journal should do, and what it shouldn’t.

The report specified by stark phrases how way more site visitors and engagement every division must ship to hit The Journal’s goal of 100 million month-to-month readers. The report added that the paper wanted to achieve 55 million readers a month over the following year. Spread over its six primary protection areas — company, Washington, arts, finance, nationwide, worldwide — every division, it stated, will “need to bring in about 1.9 million more nonsubscribers above where we were last Fall.”

What editors at The Journal need to know.