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Sunday, June 13, 2021

The Oscars are a week away, but how many people will watch?

Mr. Soderbergh acknowledges that only so many producers can.

“People’s decision-making process depends on whether it is fantastic to see whether the show is spectacular or not,” he said, pointing to the critical critical response to this year’s Grammys, including A special feature in particular was the performance by Megan The Stallion and Cardi B.

On the other hand, the Oscar telecast peaked at its ratings peak in 1998, when the box office juggernaut “Titanic” was clocked by 57.2 million people for the best-picture win. Since the turn of the century, the most highly rated year was 2004, when the Academy gave another anthem at the box office, “Lord of the Rings: The Return of the King.”

Analysts pointed to the decline, pointing to a lightness of challenges. Older broadcast networks such as ABC are not as relevant, especially to younger people. The ceremonies, even if relatively quick for three hours, are too long for contemporary attention. Last year’s Oscars ran for three hours and 36 minutes (equivalent to 864 videos on Tickcock).

Why slogan through the show when you can just see the snippet on Twitter and Instagram?

In addition, the Oscars have become highly polished and predictable. Hollywood historian Ms. Basinger said, “The Oscars used to only happen when you got to see movie stars in your living room, and very often it was a hoot.” “Something seemed intoxicating.” Some wore strange clothes. Some had hair on their faces. “

Increasingly, ceremonies are less about the honor of entertainment and more about progressive politics, which inevitably annoys those who disagree with the audience. A recent Oscar producer who spoke on condition of anonymity to discuss confidential metrics said that minute-by-minute post-show ratings analysis indicated that when celebrities in politics started The “huge swaths” of the people turned off their TVs.

And just the prize show is fatigue. There are at least 18 television events each year, including the MTV Video Music Awards, Beta Awards, Teen Choice Awards, Academy of Country Music Awards, Billboard Music Awards, CMT Music Awards, Tony Awards, People’s Choice Awards, Kids’ Choice Awards . Independent Spirit Award.

With Tumble’s hopes for an upcoming telecast, ABC is asking for $ 2 million for 30 seconds of ad time, about 13 percent less than last year’s opening price. Some loyal advertisers (Verizon) are returning, but others (Ferrero Chocolate) are not.

“We’re not really getting too much advertiser interest,” said Michelle Chong, planning director at Fitzco, an Atlanta-based agency.

Tiffany Hsu Contributed to reporting.

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