Super Bowl ads 2022: Guy Fieri mayor Bud Light seltzer hard soda


Guy Fieri is making his Super Bowl debut promoting Bud Light Seltzer Hard Soda within the “Land of Loud Flavors.”

LOS ANGELES — Bud Light is hoping to take Super Bowl followers to Flavortown… form of. 

The model dropped a Super Bowl advert Tuesday, revealing that Guy Fieri is a part of its Super Bowl LVI advert lineup. The spike-haired restauranteur is understood for his “larger-than-life” persona and his long-running Food Network present, “Dinners, Drive-ins and Dives”.  

Fieri is making his Super Bowl debut promoting Bud Light Seltzer Hard Soda within the “Land of Loud Flavors.” Fans of Guy Fieri are well acquainted with Flavortown, a state of mind where Food Network says “fun and food meet in perfect harmony.” 

Bud Light’s “Land of Loud Flavors” might not be Fieri’s unique Flavortown — until numerous individuals sharing his trademark blonde coiffure was at all times a part of the plan. The business options 4 buddies who’re transported to the land (through a magical fridge portal) after two residents present up and steal their hard soda to current it to “The Mayor,” revealed to be Fieri.

“Having Guy Fieri in the spot is magical,” stated Andy Goeler, VP of Marketing at Bud Light. “He’s a big personality, very connected to the world of flavor.”

Bud Light can be hoping to attract in some fan engagement with a sweepstakes, selecting one individual to get their identify “forever immortalized in neon lights” when the business airs through the Super Bowl on Sunday, Feb. 13. Fans can enter at 

NBC has reportedly requested for as a lot as $6.5 million for a 30-second business spot for the 2022 Super Bowl. Anheuser-Busch has 4 minutes of advert time for this year’s huge sport. Don’t count on to see one other look from the Bud Light “legends,” although, as there received’t be a solo spot for the company’s unique Bud Light.  

So what (moreover the hard soda Fieri will probably be cracking open) is on faucet? Budweiser’s iconic crew of Clydesdales are clip-clopping again into the Super Bowl limelight after a pandemic hiatus. Anheuser-Busch’s canned cocktail model Cutwater Spirits is getting its first nationwide business…and so is a brand new Bud Light descendant. Bud Light NEXT, which hits shops per week forward of the Super Bowl, is the company’s first zero-carb beer.