NBA star Stephen Curry and his Unanimous Media manufacturing company have inked a sweeping expertise deal with Comcast and NBCUniversal, the businesses stated Tuesday.
The multi-year deal is being billed by Comcast-owned NBCUniversal as its first-ever “global talent partnership.” The deal features a host of first-look improvement alternatives throughout Comcast’s portfolio, together with Universal Studios Group for scripted and unscripted TV initiatives, DreamWorks Animation for teenagers and household content material and inventive and on-camera contributions at NBC Sports.
It additionally encompasses alternatives at NBC News Studios, MSNBC and CNBC, Universal Parks and Resorts and Comcast’s Xfinity model.
Financial phrases of the deal weren’t given, however according to Variety, it’s valued “in the high eight-figure range with a potential upside from producing fees on green-lit content.”
NBCU declined to touch upon the deal measurement.
As a part of the deal, Curry can even associate with the community for on-camera alternatives, similar to becoming a member of NBC Sports’ GOLF Channel for protection of the Ryder Cup, and showing with musician John Legend to debate subjects associated to range, fairness and inclusion that may seem throughout many NBCU platforms, together with streaming service Peacock. The Golden State Warriors guard can even assist relaunch a reimagined well-known NBCU “The More You Know” marketing campaign.
“While Stephen is a world class athlete, his brand and mission transcends the
basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will allow us to
collaborate and support Stephen and Unanimous’ goals and ambitions while making
compelling and impactful content for a global audience,” stated Jimmy Horowitz, vice
chairman of NBCUniversal Business Affairs and Operations.
Curry co-founded Unanimous with producer and director Erick Peyton, with the objective of constructing TV, movie and digital collection that highlights numerous voices and focuses on household,
sports activities and faith-based content material.
Some of the company’s work contains ABC’s “Holey Moley,” a mini-golf present that the NBA star seems in, in addition to an upcoming animated revival of Norman Lear’s “Good Times” for Netflix and a 10-part collection for Audible known as “The Greatest Sports Story Never Told.”
“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” stated Curry. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”
Aside from the Unanimous deal, Comcast NBCUniversal stated its been growing a “symphonic cross-portfolio approach” of leisure content material offers with expertise like Meghan Trainor and Miley Cyrus, Seth MacFarlane and Justin Lin.