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Tuesday, June 15, 2021

Spotify’s plans for live audio include its own version of Clubhouse

Like Twitter and (seemingly) Facebook, Spotify is transferring into the audio chat house that is been popularized by Clubhouse over the previous year. The company announced plans for a “live audio experience,” which it says creators and customers have been requesting.

To energy its Clubhouse competitor, Spotify purchased Betty Labs, the maker of a live audio app for sports activities followers referred to as Locker Room. The company did not say how a lot it spent on the acquisition. Spotify will quickly take away Locker Room from the App Store to rebrand and revamp it, earlier than rolling it out once more on iOS and Android within the coming months.

Spotify says it should flip Locker Room “into an enhanced live audio experience for a wider range of creators and fans” with a give attention to conversations about music, sports activities and tradition. “We’ll give professional athletes, writers, musicians, songwriters, podcasters, and other global voices opportunities to host real-time discussions, debates, ask me anything (AMA) sessions and more,” the company says. Anyone will be capable to host rooms and Locker Room (or no matter Spotify renames it) will keep separate from the primary Spotify app. 

As Spotify’s analysis and improvement chief Gustav Söderström advised The Verge, the company will check monetization options, akin to the choice to host paid chat rooms. There’s additionally a chance that Spotify will add a method to simply convert conversations into podcasts, one thing that many Clubhouse and Twitter Spaces customers already do manually.

The transfer makes so much of sense in some ways. Spotify has lengthy sought to make itself the go-to service for all issues audio. It has invested closely into podcasts over the previous few years, for occasion, and it has podcast creation instruments. Spotify additionally has some social options, akin to shared queues and playlists, together with the choice to see what your pals are listening to.

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