Snapchat continues to grow, thanks to an improved Android app and interest in its Spotlight feature. The app added 15 million new users during the first quarter of 2021, bringing the app’s average daily users to 280 million, the company Reported Its first quarter results for 2021.
In particular, for the first time this quarter, Snapchat has marked more users on Android than iOS. The company did not share the exact breakdown between the platforms, but CEO Evan Spiegel called it a “significant milestone” for Snap, which has once enabled significant resources to improve.
Spotlight, the app’s TicketLock-like feature for popular clips, remains a bright spot for the company as well. The feature is now live in 12 countries, and grew to 125 million monthly users in March. Spiegel said that submissions for the platform increased by 40 percent between January and March (he reported that Spotlight was receiving 175,000 submissions a day on average).
Snap reported strong revenue growth for the quarter at $ 770 million, a 66 percent increase from the previous year.
Spiegel said the company was benefiting from reopening efforts, leading to increased engagement, and more interaction between larger groups of friends. “As things began to open in the United States in late February, we saw inflection points in key behaviors such as story posting and engagement with Snap Map.” “Recently, we saw an increase in the rate of new friendships and bi-directional communication on Snapchat in late March as people started socializing in wider groups.”
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