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Smartwatch demand surged 47 percent this spring

The smartwatch market would not seem like cooling down any time quickly — if something, it is heating up. Strategy Analytics estimates smartwatch shipments grew by a whopping 47 percent year-over-year within the second quarter of 2021, with 18.1 million of the wearables delivery this spring. Demand (at the least from retailers) has returned to “pre-pandemic levels,” in line with the analyst agency’s Steven Waltzer — it hasn’t been this sizzling since 2018.(*47*)

Strategy Analytics attributed the spike to continued demand for personal well being units. It’s not clear how a lot the pandemic recovery fuelled demand, though it would not be stunning if the renewed curiosity in going outdoors prompted additional gross sales.(*47*)

It wasn’t simply the same old firms that benefited from the surge, both. Apple held on to a snug lead with 52 percent of the market and the preferred particular person smartwatch (the Apple Watch Series 6), and Samsung noticed its shipments leap 54 percent. Garmin’s fitness-focused watches nonetheless jumped 25 percent, although, and “others” (together with Fossil and different Wear OS backers) noticed their shipments climb 55 percent. This was a powerful general market, even for smaller manufacturers.(*47*)

There are indicators this spike will proceed. Apple Watch Series 7 could possibly be weeks away as we write this, and Samsung’s Wear OS-packing Galaxy Watch 4 may revitalize Android smartwatch gross sales. Low-cost LTE smartwatches from Chinese manufacturers like Oppo and Xiaomi may also assist, in line with the analysts. This momentum will finally die down, but it surely’s unlikely to fade within the close to future.(*47*)

All merchandise really useful by Engadget are chosen by our editorial staff, unbiased of our guardian company. Some of our tales embrace affiliate hyperlinks. If you purchase one thing by means of considered one of these hyperlinks, we could earn an affiliate fee.(*47*)