Samsung’s Galaxy S22 Ultra isn’t the end of the Note line (probably not, anyway)


Don’t say goodbye to the Galaxy Note but. When Samsung launched the Galaxy S22 Ultra immediately, it mentioned the new flagship merges “the best of two smartphone legacies,” bringing collectively the S Pen, digital camera and different power-user options into one gadget. With its onboard S Pen slot, distinct rectangular form and premium specs, it’s straightforward to suppose of the S22 Ultra as a Note substitute. And in some ways it’s. But does that imply Samsung is finished with the Note altogether? According to Samsung’s vp of product administration Drew Blackard, the brief answer is not any.

The longer answer is a bit more sophisticated. Setting apart the reality you can by no means say by no means, Samsung (together with many different firms) says it makes choices about its product roadmap based mostly on buyer suggestions. That means if sufficient folks clamor for a brand new Note, Samsung would possibly carry it again. Still, although he received’t rule out something for the future, Blackard informed Engadget that in the close to time period there are not any plans for a brand new Note gadget. “There’s not going to be a new product in the current portfolio with Note in its name,” he mentioned.

Cherlynn Low / Engadget

But the Note branding isn’t fully going away. “I can’t be clear enough, this is just an evolution of Note for us,” Blackard mentioned. “It’s not the end of the Note.” He identified that the S22 launch occasion alone will reference Note-like options a number of occasions. “It just happens there’s not a device called Note right now,” he mentioned.

What meaning is options that have been hallmarks of the Note line, significantly the S Pen, will proceed to be embedded into Samsung’s different merchandise. The company’s stylus has already proven up in its tablets, laptops and foldables in some type.

Now that the S22 Ultra has an onboard slot, it’s like a Pokemon that has accomplished its evolution into the Note. “We’re going to be telling Note users that S22 Ultra is the device for them,” Blackard mentioned. “It’s the natural step up.”

“We would argue we don’t make too many damn phones.”

Consolidating the Note and Ultra sequence is smart. There was already a ton of overlap between them, and Samsung was, in my humble opinion, already making too many rattling telephones. Blackard himself acknowledged that there was “a lot of commonality” between Note and Ultra customers. But he additionally mentioned, “We would argue we don’t make too many damn phones.”

Blackard believes “we make a breadth of choice for a very diverse market.” To him, the problem is in speaking clearly to customers so that they have the data to decide on the proper telephone for them.

To be honest, the Note sequence did supply an onboard S Pen in a tinier, cheaper handset. (Remember the Note 10 Lite?) Having a devoted sequence allowed Samsung to supply extra configurations, like a smaller model of the Note. But in line with Blackard, when completely different variations have been provided, a disproportionately massive portion of folks purchased the Note’s Ultra variants.

With foldable telephones becoming a member of the annual launch lineup over the previous couple of years, Samsung’s calendar was beginning to look stacked. Substituting the normal Note occasion in the fall with one thing devoted to the Z-series foldables additionally makes issues simpler. Plus, Samsung is predicted to ultimately add an onboard S Pen slot to the Z Fold sequence, so who is aware of, the Note identify would possibly resurface there. A Galaxy Note Fold? That would make sense to me.

Catch up on all of the information from Samsung’s February Unpacked occasion proper right here!

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