Facebook just lately launched its first wearable: Ray-Ban Stories, sensible sun shades with cameras, microphones and audio system in-built.If that sounds acquainted, it is perhaps as a result of the glasses are fairly just like what Snapchat has been doing for the final 5 years with Spectacles. Even the identify, Ray-Ban Stories, seems like an enormous subtweet at Snap. But regardless of its head begin, Spectacles have but to be an enormous hit for the company. And, with a $300 price ticket and Facebook’s identify on the field, Ray-Ban Stories can also show to be a tough promote.
Both Spectacles and Ray-Ban Stories characterize one thing a lot greater to the social media firms that made them. Snapchat and Facebook are hoping to outline the way forward for augmented actuality, and are betting that camera-enabled sun shades will assist them get there.
But look intently, and the businesses have taken very totally different approaches. While Ray-Ban Stories look fairly near common Wayfarers, Spectacles have by no means appeared like a typical pair of sun shades. Snapchat has additionally been extra formidable about integrating its augmented actuality results into the glasses. And the company just lately started experimenting with a brand new set of Specs which might be able to actual AR, although they aren’t on the market.
Non-AR “smart glasses” are nonetheless a distinct segment product, however Ray-Ban Stories is perhaps top-of-the-line iterations but. The frames make it straightforward to seize first-person photographs and movies, and the built-in audio system sound surprisingly good. Most importantly, they appear extra like designer sun shades than a bit of tech. But Facebook’s fame is difficult to disregard, particularly if you’re sporting a digicam it designed on your precise face.
But in the event you’re enthusiastic about the way forward for augmented actuality, and what someday is perhaps potential, each Ray-Ban Stories and Spectacles supply an intriguing have a look at how two of the most important social media platforms are fascinated about getting there.
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