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Tuesday, June 15, 2021

Post-lockdown consumers reach for alcohol-free drinks to avoid hangovers

Restaurants and bars within the U.S. are reopening and Americans who’ve been cooped up for greater than a year are relishing socializing in individual once more. What’s completely different, although, is that watering-hole patrons are more and more consuming alcohol-free cocktails, wine and beer, after lockdown fueled an uptick in alcohol gross sales within the early months of the pandemic.

Sans Bar in Austin, Texas, is a bar with out booze, the place patrons collect to meet, pay attention to stay music, and revel in alcohol-free cocktails. Owner Chris Marshall informed CBSN that the majority of his patrons aren’t sober — besides for after they go to the institution.

“A lot of people just want to drink less. A lot of people just want to socialize without having the hangover,” he informed CBSN. 

Retailers are serving up dozens of types of alcohol-free spirits like zero-proof gin and tequila, and non-alcoholic beers.

Drinks market evaluation company IWSR mentioned curiosity in low- and no-alcohol beer, wine and spirits is rising sooner than general alcohol consumption. 

Poll: Parents utilizing hashish extra

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“Moderation has become part of the everyday lifestyle,” Brandy Rand, chief working officer of IWSR informed CBSN. 

Los Angeles-based botanical beverage and physique care company Amass has additionally observed that consumers are gravitating towards it is non-alcoholic spirit, referred to as Riverine. Launched in late January, gross sales of Riverine are outpacing the company’s flagship gin product by 400%. It additionally contains 40% of the company’s e-commerce gross sales, a company spokesperson informed CBS MoneyWatch. 

Consumers report that they get pleasure from winding down with a transparent head — and naturally waking up the following morning headache-free.

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