‘Pixel Pass’ might be Google’s answer to the Apple One bundle


Google’s Pixel 6 might be notable for a way you purchase it, not simply what it affords. Tech information veteran M. Brandon Lee claims to have leaked particulars of a “Pixel Pass” subscription that might bundle telephone funds with an Apple One-style service bundle. Your one month-to-month payment would come with each a Pixel 6 in addition to an prolonged guarantee, Google One, Play Pass and YouTube Music/Premium. You might connect it to Google Fi in case you needed, however there would be a model for customers who need to select one other service.

It’s not clear how a lot a Pixel Pass would value. The leaked doc suggests it might be US-only, though we would not rule out launches in international locations the place full One, Play Pass and YouTube companies can be found. Lee obtained separate info suggesting the up-front EU pricing would begin at €649 (about $750) for the common Pixel 6 and €899 ($1,040) for the Pixel 6 Pro.

The benefit to Google would be clear: it might persuade Pixel 6 patrons to pay for companies they’d in any other case skip, giving the company recurring income as an alternative of a one-time sale. It might additionally discourage you from leaping to a rival telephone by making it dearer to change. Not that you will essentially thoughts. This might soften the blow of shopping for the new Android flagship, notably in case you have been already planning to subscribe to no less than one Google service.

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