Netflix to roll out short-clip feature to compete with TikTok


Netflix is reportedly rolling out a short-clip options geared toward children in its newest effort to compete with TikTok and lure the subsequent era of viewers to its platform.

The “Kids Clips” feature, which is rolling out on Netflix’s app, makes use of a TikTok-like interface to ship child-friendly content material, Bloomberg reported.

Netflix will add new content material for the feature each day, the report mentioned.

And notably, whereas TikTok and Instagram Reels typically serve up movies in portrait, Netflix’s Kids Clips’ movies might be designed to be seen in panorama, Bloomberg mentioned.

The feature will build on a feature that launched earlier this year referred to as “Fast Laughs,” which particularly surfaces comedy clips.

When it comes to Kids Clips’, Netflix will restrict the variety of movies children can watch in a single sitting to 10 to 20, in accordance to Bloomberg.

Netflix will begin rolling the feature out as a take a look at this week within the US and a few Spanish-speaking nations in Latin America, in addition to Canada, Australia and Ireland, Bloomberg reported.

The new Netflix feature was first found in hidden code by iOS developer Steve Moser, in accordance to Bloomberg, and the company confirmed its launch.

Netflix will restrict the variety of movies children can watch in a single sitting to 10 to 20 for “Kids Clips.”
Robyn Beck/AFP/Getty Images

Representatives for Netflix didn’t instantly return The Post’s request for remark.

It’s Netflix’s newest effort to not solely entice a youthful era of viewers, but additionally to get individuals to watch a higher vary of their content material.

Last year, the company launched a “shuffle” feature, permitting viewers to cycle randomly via exhibits.

Shares of Netflix have been down about 0.25 p.c in pre-market buying and selling Tuesday.