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Marie Claire quietly ends US print edition after 27 years

Women’s journal Marie Claire is ending its US print edition after 27 years, The Post has realized.

The journal, which was offered by Hearst to British writer Future Media in May, quietly knowledgeable its subscribers through a letter that its Summer 2021 problem could be its final.

Marie Claire subscribers will as an alternative obtain a print copy of Harper’s Bazaar, the style publication owned by Hearst, for the remainder of their subscription phrases, in accordance with the letter, which was signed by Bazaar editor in chief Samira Nasr.

“I have some news to share: After the Summer 2021 issue, Marie Claire will no longer be available as an annual subscription but will instead focus on its vibrant digital platforms–, Instagram, Snapchat, etc.,” Nasr mentioned.

Nasr added that Marie Claire would publish choose particular editions accessible for buy at newsstands.

Subscribers not wishing to obtain Bazaar could be provided refunds in the event that they contacted Hearst. Although Hearst now not owns Marie Claire, it’s chargeable for refunding or providing another journal, as clients who subscribed to the ladies’s shiny already paid for a full year’s subscription prematurely.

The information marks the tip of an period for the celebrated ladies’s journal, which was based in 1937 in France after which finally offered to Hearst in 1994. Hearst had been working Marie Claire within the US for 27 years as a joint-venture with the founding company, Paris-based Marie Claire Album, which it additionally offered to Future. 

Hearst offered the US edition of Marie Claire to Future Media in May, ending its 27-year run as writer.
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The journal had turn into identified for protecting a smattering of subjects from lightening-rod points like abortion, equal pay and home violence to extra mundane fare like magnificence ideas, purse evaluations and fall shoe developments.

Neither Hearst nor Future returned requests for remark.

In a fractured media panorama brimming with extra information and leisure choices than ever throughout digital, social media and streaming, some print publications have had hassle attracting readers and promoting {dollars}.

The pandemic has solely accelerated the pattern: Hearst quietly lowered Marie Claire’s frequency from 11 to 7 instances a year in 2020. In May 2020 Hearst reported that Marie Claire’s whole circulation hovered round 900,000 with newsstand gross sales hitting simply round 11,000 copies offered. Just three years earlier, Marie Claire’s circulation totaled 1.1 million, in accordance with the Alliance for Audited Media., a nonprofit media audit agency.

Marie Claire’s most up-to-date circulation figures weren’t accessible, however no matter they’re, they’re doubtless to offer the smaller Harper’s Bazaar a much-needed bump. Bazaar’s whole circulation totals roughly 740,000 with lower than 25,000 copies offered on the newsstand, the glossy mentioned.

Marie Claire subscribers have been knowledgeable that they’d be receiving aHarper’s Bazaar for the remainder of their subscription time period, as the ladies’s journal will stop its print edition.
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Although Marie Claire has constructed out a digital presence, which according to its media kit, attracts 15 million distinctive guests a month, it has struggled to meaningfully develop past that.

Enter new purchaser Future, which made it identified in May that it will give attention to increasing Marie Claire’s US digital footprint “significantly.” As for the print edition, the company was a little bit more durable to pin down

At the time, a spokesperson for Future advised The Post “print absolutely has a role in Marie Claire,” however when pressed how typically the journal would seem, there was much less certainty.

“Following our acquisition of this iconic brand, we’re going to take some time to really understand how best we can reflect the needs of our existing and potential audiences,” the rep mentioned. “We envisage a strong focus on our digital platforms as we expand the brand into new and exciting territories.”