Kentucky Fried Chicken needs some customers to ditch its drive-thrus and get their meals inside the restaurant after ordering on its app.
The quick meals chain is the newest restaurant company to launch a brand new service — KFC Quick Pick-Up — that addresses the rising demand for drive-thrus, that are taking longer to get by means of.
Wait instances at drive-thrus are “at an all-time industry high” KFC mentioned on Tuesday, rising by about one minute to 6 minutes and 22 seconds.
Quick Pick-Up is being supplied at a restricted variety of KFCs the place customers can order on the KFC app or on KFC.com after which park in a “dedicated VIP parking spot” and go inside the restaurant to collect their order at Quick Pick-Up shelf.
Owned by YUM Brands, KFC is hardly alone in tackling clogged drive-thrus, which turned much more in style throughout the pandemic when many eating places closed their eating rooms and customers didn’t need to are available contact with others.
McDonald’s partnered with IBM to use synthetic intelligence software to take customers’ orders in the drive-thru lane and it additionally provides customers the possibility to pre-order a meal on the McDonald’s app and have it delivered to the customers’ automotive in the restaurant parking zone.
Other eating places are testing the use of cameras in quick meals kitchens to improve the accuracy and velocity of a to-go order, as The Post has reported.
Chipotle has some 280 “Chipotlanes” — up from 10 in early 2019 — that take a mean of 12 seconds to get by means of, as a result of customers have already ordered their meals and are merely selecting it up, in accordance to restaurant analyst Mark Kalinowski.
“Chick-fil-A’s CEO said that the restaurant loses 30% of their intended drive-thru customers when they see the line is too long,” Kalinlowski added.
“Quick Pick-Up is changing the game by making fast food even more convenient and easy for the busy customers,” KFC’s US president Kevin Hochman mentioned in an announcement.