Jerry Seinfeld is ready to star in, write, direct and produce a Pop-Tarts origin story impressed by one in every of his routines — not that there’s something unsuitable with that.
Netflix has acquired the rights to the comedy characteristic movie “Unfrosted,” which can inform the story of the invention of the sugary breakfast pastry, according to Deadline.
The movie was impressed by one in every of Seinfeld’s bits in his 2020 Netflix particular “23 Hours to Kill,” in which he recalled that, at age 8, “the back of [his] head blew right off” when he first noticed Pop-Tarts in a grocery retailer.
“I was in the supermarket with my mother and I was like, ‘Hold up, hold up — what the hell is that?!?’ ” Seinfeld, 67, enthusiastically recalled in the bit. “When you open the packet, there’s two. Why? One’s not enough; three is too many — that’s why. It was perfect. Perfect vision of the future from Kellogg’s.”
Seinfeld, who co-wrote the movie with Spike Feresten and Barry Marder, defined that the project got here to fruition throughout the coronavirus pandemic. “Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness,” he advised Deadline. “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
In a 2012 New York Times interview, Seinfeld expanded on his Pop-Tart bit as he defined his joke-writing course of.
“How did they know that there would be a need for a frosted, fruit-filled, heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?” he requested.
“To waste this much time on something this stupid, that felt good to me,” he added.
Representatives for Netflix, which reportedly hopes to start manufacturing on the project in the spring of 2022, didn’t instantly return a request for remark from The Post.
The movie comes after Netflix made a 2019 world deal to stream episodes of his basic sitcom “Seinfeld” for 5 years starting in late 2021.
While Seinfeld apparently stored busy cooking up the Pop-Tart project throughout the COVID-19 disaster, he — like many different standup comics — was sidelined from doing stage work throughout that point. However, he returned to the highlight with a set on the reopening of Gotham Comedy Club in April.
“Comedy is more than just interesting and amusing. It, like, changes your mood,” he mentioned throughout the gig. “It’s one of many few issues that basically can change how you are feeling and offer you somewhat little bit of actual aid.
“In the moment of a laugh, you forget every problem you’ve ever had,” he added.