Аfter news of his drunken-driving charge, Jeep pulls Springsteen Super Bowl ad

Jeep pulls Springsteen Super Bowl ad
Jeep pulls Springsteen Super Bowl ad

After spending years courting Bruce Springsteen to look in his first business, Jeep took down the ad on Wednesday after news broke that the rock legend had been charged with drunken driving in November.

The two-minute spot, which featured Mr. Springsteen within the rural center of the nation, urging unity from a white Jeep, was made final month and aired throughout the Super Bowl on Sunday. Time for the printed, the largest tv occasion of the year, price most advertisers $5.5 million for 30 seconds.

The prices in opposition to Mr. Springsteen, which included reckless driving and driving whereas intoxicated in New Jersey on Nov. 14, grew to become public on Wednesday. His first digital court docket look will possible happen towards the top of February.

Jeep eliminated the Super Bowl ad, which was made by a artistic group chosen by Mr. Springsteen, from its Twitter feed and YouTube web page. The business was the second-most-watched game-day spot on YouTube on Sunday night time, behind Amazon’s ad and forward of commercials by Cadillac and Uber Eats, in keeping with the platform.