It’s a match! Bumble acquires Gen Z dating app Fruitz


Bumble is hooking up with the favored French match-making app Fruitz in its first-ever acquisition.

The Austin-based dating app — based by Tinder co-founder Whitney Wolfe Herd — introduced the tie-up on Monday. Terms weren’t disclosed.

Fruitz, which was launched in 2017, has seen its reputation amongst Gen Z customers develop in Europe and North America. It has expanded to Belgium, Holland, Switzerland, Spain, and Canada.

Wolfe Herd, the CEO of Bumble, credited Fruitz for boasting “dynamic and brilliant leaders who have built a unique product that has struck a powerful chord with consumers in France and across Europe.”

“By plugging Fruitz into our technology and data science platform, community support, brand and growth marketing, we can accelerate Fruitz’s growth,” she stated.

The app is structured in a means the place customers first specify their preferences for what sort of relationship they want to discover.

The acquisition of Fruitz is the first-ever for Bumble.

There’s the “watermelon” choice the place app customers categorical their need for a “friend with benefits.”

Those who determine they’re a “cherry” need a critical, long-term relationship with a mate. A “grape” merely signifies that the consumer desires to fulfill somebody over a drink.

Finally, one can select to be a “peach,” which signifies that they’re solely desirous about kissing.

Julian Kabab, the CEO of Fruitz, stated he got here up with the idea after some disagreeable experiences on the dating scene.

Tinder co-founder Whitney Wolfe Herd began Bumble.
Getty Images

“The idea for Fruitz came from my very first experience with dating apps which was a disaster,” he stated.

“Simply put, the beautiful particular person I met had a very totally different intention to mine. Expressing what you’re on the lookout for isn’t straightforward as a result of we’re afraid of being judged.

“As a result, no one was being honest with their intentions and everyone was wasting each other’s time.”

Bumble was based by Wolfe Herd in 2014. She got here up with the thought of a dating app during which girls have the ultimate say after she accused a male colleague of sexually harassing her whereas she labored as an govt for Tinder.

Bumble was based to present girls extra company within the dating app craze stemming from Tinder.
Bloomberg by way of Getty Images

Shares of Bumble, which additionally owns the dating app Badoo, had been trending upwards in pre-market hours on Monday. The company has a market capitalization of $3.57 billion.