Impossible Foods taps former Chobani exec as its new CEO


Impossible Foods founder Pat Brown will step down as chief govt and hand over the position to Peter McGuinness, the former chief working officer of Greek-yogurt maker Chobani, as the choice meat producer expands quickly and launches new merchandise.

Brown, who based the plant-based burger maker in 2011, will stay a director and tackle the title “Chief Visionary Officer” to give attention to analysis and expertise and new initiatives, the company informed Reuters.

McGuinness can be tasked with steering the company at a time when the plant-meat sector faces cooling demand after an funding frenzy prior to now few years and launches by main quick meals chains Burger King and McDonald’s.

McGuinness, who takes over on April 4, plans to announce new launches and make the company’s merchandise out there at extra retail shops.

Peter McGuinness takes over on April 4.
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“We just need more people to try it,” McGuinness stated in an interview, including that he’s “very bullish” concerning the plant-meat sector.

“We have more work to do on the distribution side … We could easily triple, if not, quadruple the distribution points (in the United States) at retail.”

Impossible’s plans to launch new merchandise and increase globally as effectively as the momentum within the model imply “the leadership demands of the commercial business will inevitably continue to grow,” Brown wrote in a weblog put up on Thursday that confirmed the change in management.

Impossible Foods CEO Pat Brown holds up an Impossible Burger 2.0.
AFP through Getty Images
Brown, who based the plant-based burger maker in 2011, will stay a director and tackle the title “Chief Visionary Officer.”

Impossible launched a spate of merchandise, together with imitations of hen nuggets,  sausages and  meatballs, final year as it seems to create extra demand for its merchandise. The company stated its quarterly retail income on the shut of 2021 jumped 85% year-over-year. Rivals Maple Leaf Foods and Beyond Meat, nevertheless, flagged demand considerations of their newest quarterly outcomes.

Reuters reported final year that Redwood City, California-based Impossible was exploring choices for going public at a valuation of $10 billion or extra.

McGuinness stated there was no urgency as the company has sufficient capital to gasoline its progress.

At Chobani, McGuinness was accountable for analysis and improvement and the company’s enlargement into new classes such as plant-based probiotic drinks, oat milks and coffees.