Iceland marketing campaign mocks Mark Zuckerberg’s metaverse in tourism ad


A brand new marketing campaign for Icelandic tourism takes goal at Facebook founder Mark Zuckerberg, mocking his latest video announcement of his company’s identify change to Meta.

The video, launched by Inspired by Iceland, a public-private entity that promotes Iceland and its merchandise, featured a Zuckerberg lookalike named “Zack Mossbergsson” and recognized as Iceland’s chief visionary officer.

Throughout the parody, Mossbergsson pokes enjoyable at Zuckerberg’s notorious stiffness.

“Hello and welcome to this very natural setting,” Mossbergsson deadpans to the digicam.

“Today I want to talk about a revolutionary approach to connect our world without being super weird.”

“Some said it’s not possible. Some said it’s out of reach. To them, we say it’s already here. Seriously. Look, it’s right here,” he provides whereas gesturing out the window to a snow-covered Icelandic panorama.

Mossbergsson goes on to introduce the “Icelandverse,” which is, as he describes it, “enhanced actual reality without silly looking headsets,” — a transparent dig at Zuckerberg’s ambitions for a so-called metaverse digital actuality world.

Throughout the mock video, Zack Mossbergsson frequently makes enjoyable of Mark Zuckerberg’s notorious stiffness.

Inspired by Iceland
Iceland’s mocked model of Metaverse takes goal at Mark Zuckerberg’s idea for a way social media shall be in the longer term.

Inspired by Iceland

“It’s completely immersive with water that’s wet,” Mossbergsson goes on, including that the “Icelandverse” comes full with “skies you can see with your eyeballs.”

“The Icelandverse is unlike any other open-world experience with ‘-verse’ in name, because it’s real. Plus, you don’t need a funny-looking VR headset,” the caption to the video on YouTube reads.

Zuckerberg responded to the video on Facebook, taking it in stride.

“Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too,” he said, referring to 1 scene in the video in which Mossbergsson’s face is caked in sunscreen, mimicking an embarrassing incident for Zuckerberg final year.

Mark Zuckerberg responded to the video on Facebook, saying he’ll “need to make a trip to the Icelandverse soon and glad Zack was “wearing sunscreen too.”

The video had racked up greater than 274,000 views on YouTube by late Friday.

“Metaverse” has develop into a serious speaking level in company America since Facebook introduced its rebrand final month, with corporations from Nike and Disney to courting app Bumble speaking about how they’re going to capitalize on what some consider would be the subsequent evolution of the web.

Zack Mossbergsson launched the “Icelandverse,” the mock model of Metaverse, as an “enhanced actual reality without silly-looking headsets.”

Inspired by Iceland
Metaverse has taken excessive recognition in company America since Facebook introduced its rebrand final month, as corporations like Nike and Disney are in talks of presumably capitalizing off the thought.

The time period, coined in the 1992 sci-fi ebook “Snow Crash,” refers to a next-generation web entry via augmented and digital actuality {hardware}.

In a demo launched by Zuckerberg final month, a consumer sporting a headset walked the streets of historical Rome, whereas one other attended a digital actuality rock live performance and afterparty.

Zuckerberg mentioned the company plans to spend billions of {dollars} on growing the metaverse, and added that he hopes to have 1 billion folks be a part of the digital world in the following ten years. Ad {dollars} from Facebook’s core merchandise will complement the event of the augmented actuality project, which the company has mentioned won’t be worthwhile for years. 

Zack Mossbergsson’s face doused in sunscreen at one level in the video mimicked an embarrassing incident for Mark Zuckerberg final year.

Inspired by Iceland

Representatives for Facebook didn’t instantly return The Post’s request for touch upon the “Icelandverse” video.