HBO hit with class action lawsuit for allegedly sharing subscriber data with Facebook

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HBO is dealing with a class action lawsuit over allegations that it gave subscribers’ viewing historical past to Facebook with out correct permission, Variety has reported. The swimsuit accuses HBO of offering Facebook with buyer lists, permitting the social community to match viewing habits with their profiles. 

It additional alleges that HBO is aware of Facebook can mix the data as a result of HBO is a serious Facebook advertiser — and Facebook can then use that info to retarget advertisements to its subscribers. Since HBO by no means obtained correct buyer consent to do that, it allegedly violated the 1988 Video Privacy Protection Act (VPPA), in accordance with the lawsuit.

HBO, like different websites, discloses to customers that it (and companions) use cookies to ship customized advertisements. However, the VPPA requires separate consent from customers to share their video viewing historical past. “A standard privacy policy will not suffice,” in accordance with the swimsuit. 

Other streaming suppliers have been hit with related claims, and TikTok just lately agreed to pay a $92 million settlement for (partly) violating the VPPA. In one other case, nevertheless, a choose ruled in 2015 that Hulu did not knowingly share data with Facebook that would set up a person’s viewing historical past. The legislation agency concerned within the HBO swimsuit beforehand gained a $50 million settlement with Hearst after alleging that it violated Michigan privateness legal guidelines by promoting subscriber data. 

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