HBO is expected to lose 5 million subscribers when it leaves Amazon Prime Video’s streaming platform, in accordance to a report.
Amazon despatched messages to subscribers earlier this month that mentioned HBO subscriptions could be canceled on Sept. 15, in accordance to The Hollywood Reporter. Users would get a pro-rated refund based mostly on their final billing cycle.
HBO, which is thought for hit exhibits like “Succession,” and “Game of Thrones,” is expected to present a particular provide to Amazon subscribers after their subscriptions are canceled, the publication mentioned, citing an unnamed WarnerMedia government.
A rep for the WarnerMedia-owned HBO didn’t return requests for remark from The Post, nor did Amazon.
Before the cancelation, Prime customers had been in a position to individually subscriber to HBO on the channels platform for $15 a month. The platform has been a giant success for Amazon, which will get to provide its clients fashionable exhibits from HBO, Showtime, Starz and Sundance TV inside its present app offered clients pay a further price.
But that modified after WarnerMedia and Amazon struck a deal late final year to take away HBO from Amazon Channels in 2021.
The cause why is as a result of WarnerMedia wished HBO Max, which incorporates motion pictures and exhibits from HBO, to change into the principle service for subscribers, in order that the company may management its billing and interface quite than Amazon.
In order to ween off HBO shoppers from the channels platform, HBO Max was supplied as a standalone app on Amazon Fire TV gadgets. Existing customers who purchased HBO subscriptions via Prime Video’s channels platform had been additionally given entry to HBO Max at no extra value. The hope was that these clients will transition to HBO Max.
Now, these HBO customers could have to obtain HBO Max on Amazon Fire TV or different streaming gadgets and arrange a brand new subscription.
Since it launched in May 2020, HBO Max has change into the main focus for WarnerMedia, because the service tries to hold tempo with streaming giants like Netflix and Disney.
In July, the company mentioned HBO Max had almost 68 million world subscribers, however that’s together with clients from HBO. And that’s far behind Netflix and Disney+, which have 209 million and 104 million world subscribers, respectively.
Even so, WarnerMedia execs have mentioned they anticipate some subscriber drop off as soon as HBO exited Amazon’s service.
Last month, HBO Max basic supervisor Andy Forssell told Bloomberg that HBO isn’t fearful about shedding 5 million subscribers within the short-term if it meant slicing out the intermediary, particularly Amazon, so as to have a direct relationship with clients.
“It’s important for us to own the customer,” Forssell mentioned. “If the viewer is in the app, we can tailor the home page to them. We can tailor what they show them next. We can respond to that in real time.”