French luxury brand Saint Laurent announces it will stop using fur from next year 

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  • Parent company Kering stated it will be utterly fur free by its Fall 2022 vary
  • The luxury company additionally owns Gucci, Balenciaga and Alexander McQueen
  • Saint Laurent confronted protests by PETA after Kate Moss wore fur in a marketing campaign

By Jack Newman For Mailonline

Published: | Updated:

French high-end style brand Saint Laurent will stop using fur in its collections from next year, its mother or father company Kering has introduced.

Kering, which additionally owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be utterly fur free in all its style homes.

It means Brioni will additionally surrender the controversial observe, which has led to quite a lot of protests from animal rights teams.  

French high-end style brand Saint Laurent will stop using fur in its collections from next year, its mother or father company Kering stated on Friday. Pictured: a mannequin wears a fur creation for Saint Laurent throughout Paris style week final year

PETA protested exterior the entrance of a Saint Laurent retailer earlier this year after Kate Moss wore fur in a marketing campaign

The group’s chairman and CEO François-Henri Pinault stated: ‘Going totally fur free as a bunch is simply the suitable factor to do.

‘We do it out of conviction, for the sake of ethics and modernity.’ 

The transfer will take impact from the Fall 2022 collections.

Gucci was the primary of Kering’s homes to ban fur from its vary in 2017.  

In 2019, Kering revealed a set of animal welfare requirements addressing different animal fibres and supplies of their garments.

Animal rights teams have lengthy lobbied the worldwide style trade to surrender fur and several other, together with Versace, Chanel and Michael Kors, had already stopped using it.

Kering, which additionally owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be utterly fur free in all its style homes. Pictured: a Saint Laurent mannequin sporting fur

People for the Ethical Treatment of Animals (PETA) took the lead in protesting towards Saint Laurent, demonstrating exterior its retailer within the modern Avenue Montaigne in Paris this year after supermodel Kate Moss appeared in an promoting marketing campaign for the brand sporting a fox coat.

Henri-Pinault added: ‘For a few years, Kering has sought to take the lead in sustainability, guided by a imaginative and prescient of luxury that’s inseparable from the very highest environmental and social values and requirements. 

‘When it involves animal welfare, our Group has all the time demonstrated its willingness to enhance practices inside its personal provide chain and the luxury sector basically. 

‘The time has now come to take an additional step ahead by ending the usage of fur in all our collections. The world has modified, together with our shoppers, and luxury naturally must adapt to that.’

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