Ford needs its Texas dealerships to assist locals hold their lights on by loaning out F-150 vans outfitted with power mills.
The automaker despatched a letter Thursday asking dealers to provide the juiced-up pickups to Texans who lost power thanks to the large winter storm that walloped the South, according to Automotive News.
The 2021 F-150s include a built-in “Pro Power Onboard” generator that may churn out anyplace from 2 to 7.2 kilowatts of electrical energy, relying on the engine.
Some F-150 house owners in Texas have used their vans to power lights, heaters, fridges and different home equipment because the uncommon chilly snap crippled the state’s electrical grid, in accordance to an online forum for followers of the truck.
Ford dealers within the Lone Star State have about 415 generator-equipped F-150s out there to lend to residents who’re nonetheless in the dead of night, Ford spokesman Mike Levine mentioned.
“Due to the urgent and unprecedented weather situation in Texas, a number of our local dealers are using all-new Ford F-150s equipped with Pro Power Onboard to help in their communities,” Levine informed The Post in an announcement. “We’re proud to pitch in to help Texas in this time of need.”
A promotional leaflet for the Pro Power Onboard function notes that the generator can power gear for tailgating, landscaping or heavier tasks like constructing a deck or masonry work.
But some F-150 house owners told CNBC that they purchased generator-equipped vans as a result of their properties beforehand lost power throughout hurricanes or different nasty climate.
“The truck saved the day,” 73-year-old Jerry Hall informed the community. “It would have been three miserable days without the truck.”
Even Ford CEO Jim Farley identified that America’s best-selling pickup may come to the rescue in a dire state of affairs.
“The situation in the SW US is so difficult,” Farley mentioned in a Wednesday Twitter post. “Wish everyone in Texas had a new F150 with PowerBoost onboard generator….”