Female CEOs Turn Passions Into Celebrity-Loved Businesses


Women unite! In celebration of International Women’s Day and in anticipation of the upcoming Us Marketplace, Us Weekly assembled a panel of 5 feminine CEO’s and business house owners to debate their path to find their passions, how they navigated stereotypes and turned their concepts into profitable companies.

The girls —  Kim Roxie, founder and CEO of Lamik Beauty, Katie Kaps, cofounder and co CEO of HigherDOSE, Diana Madison founding father of Diana Madison Beauty, Marci Zaroff, founder and CEO of ECOfashion Corp and Samantha Conn, founding father of the jewellery line Luna Skye — gathered at The Thompson Hotel in Los Angeles, California, and agreed that the assist of ladies and their audiences helped flip their passions into actuality.

Female CEOs on the ‘Us Weekly’ International Women’s Day panel dialogue.
Courtesy Lisa Pounds

“When I launched a product, everybody was really supportive and that is the beautiful thing about just my friends and women,” Madison informed Us of her line of unpolluted and pure skincare merchandise made with millennial mothers in thoughts. “It’s interesting because people are excited about a product that’s going to help them look and feel good. So, it’s kind of thriving on that kind of essence. Like, what’s that new product? How could it help me? How is it going to help my skin? How is it going to make me feel good? So, it went off that base, and just like everybody started posting about it and some of my favorite celebrities were using it, which was so crazy.”

The energy of superstar helped garner consideration to Roxie’s business as her make-up was featured in Tiffany Haddish’s 2020 movie, Like a Boss. The magnificence guru despatched her Lamik magnificence merchandise, which is a clear magnificence model that retains multicultural girls prime of thoughts, to the set unbeknownst that it will make it into the movie.

“That was a really big deal for us because that movie is about creating a beauty brand,” Roxie informed Us. “And I really just saw my future in that movie and that was a really big moment for me.”

As for Kaps, her business, HigherDose, a one-of-a-kind spa expertise that mixes the advantages of infrared and therapeutic gentle remedy, was open for 2 weeks when she was visited by an A-list star.

“We started with a very small group of friends and family round of funding, so we were very scrappy in how we launched, and we actually opened in the basement of a shared wellness center,” Kaps defined to Us. “But within two weeks, I’ll never forget, I was actually working the front desk and somehow Leonardo DiCaprio walked in with an entourage of people out of nowhere. That’s when I realized, ‘OK, there’s something there.’”

Conn additionally has the ability of A-list celebrities on her aspect as her jewellery assortment has now been worn by celebrities together with, Gigi Hadid, Jessica Alba, Angelina Jolie and Halle Berry.

“I feel like each different phase evolves into a different level of your business and you level up and you kind of change and grow,” Conn defined to Us. “I think, honestly, just being able to create my own schedule and kind of make decisions that aren’t necessarily like fear based or out of desperation or just circumstance was kind of when I started to feel like things are kind of settled and this is here, and I have something.”

In Zaroff’s case, she needed to overcome a number of hurdles in creating ECOFashion Corp, which incorporates natural life-style manufacturers, Farm to Home and ECOfashion model YES AND.

“Originally there were all these stigmas with sustainable fashion, and I think for me, it was always about kind of setting that vision and saying that if people are already embracing food and being more conscious, eventually they’ll catch on to fashion,” Zaroff informed Us. “As we evolve and you plant that seed of consciousness, it will continue to grow.”

To learn the way these girls overcame obstacles in creating their business and what recommendation they’ve for younger feminine entrepreneurs, watch the movies above. To watch the complete panel, click on here and share utilizing the hashtags #UsWomen #UsNow #UsWeekly #UsMarketplace.