Facebook has a new policy for fighting ‘coordinated social hurt’


Facebook has introduced a new policy that permits it to take out networks of accounts partaking in “coordinated social harm.” The company mentioned the change might assist the platform battle dangerous habits it wouldn’t in any other case be capable to totally handle below its current guidelines.

Unlike “coordinated inauthentic behavior,” which is Facebook’s policy for coping with hurt that comes from networks of pretend accounts, coordinated social hurt provides the company a framework to deal with dangerous actions from authentic accounts. During a name with reporters, the company’s head of safety policy Nathaniel Gleicher mentioned the policy is important as a result of dangerous actors are more and more making an attempt to “blur the lines” between genuine and inauthentic habits.

“We are seeing groups that pose a risk of significant social harm, that also engage in violations on our platform, but don’t necessarily rise to the level for either of those where we’d enforce against for inauthenticity under CIB [coordinated inauthentic behavior] or under our dangerous organizations policy,” Gleicher mentioned. “So this protocol is designed to capture these groups that are sort of in between spaces.”

Gleicher added that the new protocols might assist Facebook handle networks of accounts spreading anti-vaccine misinformation or teams making an attempt to prepare political violence. In saying the change, Facebook mentioned it took down a small community of accounts in Germany that had been linked to the “Querdenken” motion, which has unfold conspiracy theories concerning the nation COVID-19 restrictions and has been “linked to off-platform violence.”

Facebook mentioned it might take “a range of actions” in imposing its new guidelines round coordinated social hurt. That might embody banning accounts — because it did with the “Querdenken” motion — or throttling their attain to forestall content material from spreading as broadly.

The concern of how you can deal with teams that break Facebook’s guidelines in a coordinated approach has been a troublesome one for the company, which up till now has primarily targeted on taking down networks that depend on pretend accounts to govern its platform. The concern got here up earlier this year following the January sixth rebellion as Facebook investigated the “Stop the Steal” motion. According to an obtained by BuzzFeed News, Facebook workers recommended its current insurance policies weren’t outfitted to deal with “inherently harmful” coordination by authentic accounts, which prevented it from realizing “Stop the Steal” was a “cohesive movement” till it was too late.

During a press name, Gleicher mentioned that the “work on this policy started well before January 6th.” But he added that the company’s work towards high-profile teams had knowledgeable their choice making. “If you think about our enforcement against QAnon-related actors, if you think about our enforcement against ‘Stop the Steal,’ if you think about our enforcement against other groups — we learned from all of them.”

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