Crest Is Reconsidering Using Chris Harrison Ad After Controversy


Making a change. Procter & Gamble Co. is reconsidering utilizing Chris Harrison in future Crest promoting following his controversial statements that led to him taking a break from The Bachelor.

“We are aware of the developments around Chris Harrison and his role as host of The Bachelor,” a spokeswoman for P&G stated in a statement to AdAge on Tuesday, February 16. “We are in the process of gathering more information about these circumstances to determine our next steps. We are deeply disappointed in his comments, which do not reflect our values.”

The Bachelor franchise has been a part of a brand new Whitening Emulsions marketing campaign and Harrison filmed a brand new advert, initially set to air subsequent month.

Chris Harrison Kathy Hutchins/Shutterstock

The host, 49, got here below fireplace following a February 9 interview on Extra, throughout which he defended Bachelor contestant Rachael Kirkconnell who was pictured at an Old South plantation-themed social gathering in 2018.

“I saw a picture of her at a sorority party five years ago, that’s it,” he instructed former Bachelorette Rachel Lindsay throughout the interview. “My guess? These girls got dressed up and went to a party and had a great time, they were 18 years old. Now, does that make it OK? I don’t know Rachel, you tell me. Where is this lens were holding up and was that lens available and were we all looking through it in 2018? I don’t know.”

When the previous lawyer, 35, stated that regardless, the photographs are “not a good look,” Harrison responded, “Is it [not] a good look in 2018 or is it not a good look in 2021? … I’m not defending Rachael, I just know that 50 million people did that in 2018.”

Crest Reconsidering Chris Harrison as Spokesperson After Racism Discussion
Chris Harrison YouTube

Following backlash from the interview, the Perfect Letter creator launched an apology, admitting his “words were harmful” to many, posting by way of Instagram, “What I now realize I have done is cause harm by wrongly speaking in a manner that perpetuates racism, and for that I am so deeply sorry.”

On Saturday, February 13, he introduced that he will probably be “stepping aside for a period of time and will not join for the After the Final Rose special” that’s set to air on the finish of Matt James‘ season of The Bachelor.

Kirkconnell, 24, additionally apologized for her previous posts, vowing to do higher. “At one point, I didn’t recognize how offensive and racist my actions were, but that doesn’t excuse them,” the graphic designer posted by way of Instagram. “My age or when it happened does not excuse anything. They are not acceptable or okay in any sense. I was ignorant, but my ignorance was racist.”

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