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Sunday, June 13, 2021

Conservative group slams Nike, Coke over ‘woke politics’

A conservative group has launched an enormous $1 million promoting marketing campaign to “name and shame” firms and executives for placing “woke politics over consumer interests.”

Consumers’ Research, a right-leaning client safety group, mentioned the preliminary launch of its marketing campaign will goal Nike, Coca-Cola and American Airlines.

The video adverts will run nationally throughout cable TV and web sites in addition to within the native markets the place the businesses are headquartered. Nike is predicated in Beaverton, Oregon; Coca-Cola is headquartered in Atlanta, Georgia’ and American Airlines is predicated in Fort Worth, Texas.

“American Airlines shrunk legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayer bailouts. Coca-Cola and Nike have both been exploiting foreign, potentially forced, labor in China while American workers suffer,” Will Hild, government director of Consumers’ Research, mentioned in an announcement.

“It is time these corporate giants were called to task,” he continued.

The consuming big is attacked in an advert for purportedly utilizing pressured labor.
Consumers’ Research

“We are giving consumers a voice. These companies should be putting their energy and focus on serving their customers, not woke politicians.”

Each advert is 30 seconds lengthy, and calls out the CEOs of every company by title. The advert concentrating on American Airlines takes purpose at chief government Doug Parker’s almost $11 million compensation in 2020, which was down barely from 2019. 

It additionally notes the billions of {dollars} the company acquired from the US authorities to maintain the company afloat throughout the pandemic whereas journey was largely halted. 

Consumers’ Research’s advert in opposition to Coca-Cola criticizes CEO James Quincey for “attacking Georgia’s voting law,” which critics argue blocked black individuals and different individuals of shade from voting.

Nike was additionally criticized for serving “woke” politicians.
Consumers’ Research

It additionally slams the well being results of Coke merchandise on youngsters and the company’s makes an attempt to downplay such issues. 

And the industrial in opposition to Nike CEO John Donahoe largely centeres on Congressional and information reviews that say the company’s merchandise depend on items produced in China utilizing pressured labor.

One advert took purpose at American Airlines for the billions it acquired in bailouts throughout the pandemic.
Consumers’ Research

The advert says Nike has lobbied in opposition to US efforts to maintain American firms’ provide chains away from Xinjiang, the world in China the place members of the Uighur ethnic minority have reportedly been pressured into work. 

Several Georgia-based firms, together with Coca-Cola, Delta Air and Major League Baseball, waded into politics after the federal election, criticizing the Peach State’s controversial new voting regulation.

Republican politicians in flip slammed the vocal firms, calling for boycotts of their merchandise. 

Several Georgia-based firms, together with Coca-Cola, Delta Air and Major League Baseball, waded into politics after the federal election.
Consumers’ Research

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