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Coalition of 31 states calls on FDA to regulate flavored e-cigarettes

The US crackdown on flavored e-cigarettes may quickly attain the federal authorities. A New York-led coalition of 31 states and territories is pressuring the Food and Drug Administration to regulate flavored e-cigarettes. The group needs to not solely ban e-cigs with “youth-appealing” flavors like sweet, mint and menthol, however to restrict nicotine ranges and limit advertising and marketing efforts geared toward children.

The coalition is hoping to thwart what it calls a “youth nicotine epidemic.” About 19.6 p.c of highschool college students from 2020 mentioned they’d used e-cigarettes at the very least as soon as up to now 30 days, in accordance to a examine revealed within the National Library of Medicine. The alliance additionally pointed to the consequences of nicotine on children’ brains, together with greater possibilities of habit in addition to psychological well being points and poisoning.

The strain marketing campaign follows high-profile motion in opposition to e-cigarettes on the state stage, notably in New York. The state not solely banned flavored cigarettes in late 2019, however sued Juul (owned by tobacco big Altria) for “deceptive and misleading” advertising and marketing that contributed to a youth vaping disaster. We’ve requested Juul for remark on this newest motion.

There’s an opportunity the states might get greater than they have been hoping for when the FDA will determine whether or not or not to ban e-cigs and oral nicotine beginning on September ninth. Even if this does not lead to an intensive ban, although, the coalition’s sought-after measures might considerably restrict the attain of e-cig expertise throughout the US.

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