CNN publishes paid ad by China state media touting Olympics

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CNN raised eyebrows by working a paid commercial that featured content material from China’s state-run media company, Xinhua, selling the Winter Olympics at a time when the Beijing authorities has been criticized for alleged human rights violations.

The ad, which is titled “A Winter Sporting Event like No Other,” reads like a press launch that highlights Olympic occasions in addition to efforts by the host nation to make the video games environmentally pleasant.

The sponsored piece claimed that “the most anticipated winter sports event” has “become even greener” because of its use of “several technologies” that can make it a “carbon-neutral event.”

“As a grand gesture of sustainable intent, the iconic Olympic torch will burn hydrogen for its flame,” based on the ad.

The article additionally highlights what it stated was the federal government’s efforts to restrict the unfold of COVID-19, which embody “strict protocols” comparable to a “closed-loop system” the place buses and trains ferry spectators and athletes to and from resorts and sports activities venues.

The paid ad praises the Beijing authorities for its efforts to run a “carbon-neutral” Olympics.
Getty Images

“Spectators will be allowed to only clap to support athletes, while event personnel and support staff cannot leave games venues for any social reason,” based on the article.

The CNN ad features a hyperlink to Xinhua’s official web site that options “special coverage” of the video games together with articles praising President Xi Jinping for “steer[ing] China to unprecedented Olympic achievement.”

The Post has contacted CNN to hunt remark about how a lot it was paid to run the ad.

US media shops have been criticized for downplaying China’s alleged human rights abuses throughout protection of the Games.
DeFodi Images through Getty Images

Promotion of the Winter Games in Beijing is controversial within the United States in gentle of allegations that China has been engaged in a marketing campaign of ethnic cleaning in opposition to the Uyghur Muslim minority within the northwestern province of Xinjiang.

Beijing has denied the allegations.

The US didn’t ship any diplomats to the Winter Olympics in Beijing due to the host nation’s “egregious human rights abuses and atrocities.”