Burger King, Wendy’s are the latest to enter chicken wars

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Burger King and Wendy’s are clucking about their new chicken sandwiches, becoming a member of a fast-food stampede to diversify the burger business.

Wendy’s mentioned it’s launching the Jalapeno Popper Chicken Sandwich for $5.99 and an accompanying Jalapeno Popper Chicken salad for $6.79 on Wednesday. Burger King, in the meantime, mentioned it’s planning to introduce a “hand-breaded chicken sandwich” later this year.  

The pointed poultry push comes as a few of the largest chains, together with McDonald’s, Popeyes, Chick-fil-A and KFC have just lately launched new, chicken-driven menu objects or introduced plans to accomplish that.

The Golden Arches says it is going to introduce three chicken sandwiches on Feb. 24, however it is going to be competing in opposition to rivals’ January additions, together with a brand new Grilled Spicy Chicken Deluxe sandwich from Chick-fil-A and an Extra Crispy Chicken sandwich from KFC.

The chicken race kicked off in 2019 when Popeyes new sandwich offered out at lots of its shops after simply two weeks on the menu. 

Since then chicken has steadily gaining on burgers, which have taken successful with the introduction of plant-based patties. 

“What if hand-breading were to chicken what flame-grilling is to burgers? That’s been our guiding filter to bring a delicious chicken sandwich to guests in a way only BK can,” Ellie Doty, chief advertising and marketing officer, Burger King North America mentioned in an announcement. “We’ll take the time to get it right and our guests will definitely taste the difference.”

Wendy’s latest merchandise comes with jalapeno cream cheese, smoked bacon and cheddar and peper jack cheeses. 

“We are listening and bringing exciting flavors and bold ingredients forward to help fans avoid the McStake of settling for the same boring chicken sandwiches from other fast food joints,” mentioned Wendy’s chief advertising and marketing officer Carl Loredo.

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