Brandy Melville, the cult favourite “one-size-fits-most” model focused at teen girls, has an environment fostered by its CEO that promotes misogyny and racism, in accordance to a radioactive report from Insider.
CEO Stephen Marsan created a poisonous workplace the place solely white, skinny, fairly girls had been allowed to work in his shops, the Insider report claimed.
Former Senior Vice President Luca Rotondo mentioned she was instructed by Marsan to hire solely girls who match his specs. “If she was black, if she was fat … he didn’t want them in the store,” Rotondo instructed Insider. Insider additionally reported a number of ladies had been fired for his or her bodily look and race.
Brandy Melville didn’t reply to a request for remark from The Post. Marsan and different senior executives didn’t reply to Insider’s requests for remark, in accordance to the publication.
The report mentioned Marsan was so concerned in each space of the business he would even ask for full-body photos of girls — some as younger as 14 — earlier than he would inexperienced mild retailer managers to hire them.
And as soon as girls started working at Brandy Melville, they had been anticipated to preserve sending full-body photos to Marsan each time they had been on the retailer. Marsan claimed it was as a result of he needed to regulate style tendencies.
Despite the allegedly poisonous tradition, a number of feminine staff mentioned they felt it was a standing image to work at such an thrilling model, in accordance to the Insider report. And for the girls administration favored — generally known as “special snowflakes” — they had been handled with child gloves. These girls got entry to the company’s Soho loft, flown on journeys to Hawaii and Italy and had been taken on procuring sprees.
But these perks led to inappropriate conduct, in accordance to the report. The favored feminine staff had been anticipated to attempt on new garments in entrance of male administration — and strip down in entrance of them, the report mentioned.
One 21-year-old supervisor mentioned she was sexually assaulted on the company’s Soho loft by a person who ran quite a few Brandy Melville shops, in accordance to Insider.
Marsan launched the model in Italy in the Nineteen Nineties earlier than bringing it to the US in 2009.
As the company continued its ascent, Marsan grew to become extra controlling, in accordance to the report. Insider wrote that in 2013, he directed employees at numerous shops to take away all however the three smallest sizes of clothes from the ground. From then on, Brandy Melville adopted the “one-size-fits-most” method of solely providing small sizes.
Meanwhile, the Insider report additionally mentioned Marsan despatched textual content messages to a gaggle textual content named “Brandy Melville gags” that had been racist, misogynistic and anti-Semitic.
In the group chat — which included roughly 30 of Marsan’s male mates and coworkers, in accordance to the report — Marsan made at the least 24 references to Adolf Hitler. He despatched numerous images of and jokes about Hitler. One edited photograph of the Nazi chief was captioned “Nobel Prize for barbecue,” the report mentioned.
Marsan additionally despatched numerous racist messages, in accordance to the Insider report. At one level, the report mentioned, he despatched an image of the present Happy Days with the caption, “There were no Black people in this show—that’s why it was called ‘Happy Days.’”
The group additionally exchanged a number of pornographic pictures, in accordance to the report.
Just hours after the explosive story, Pacsun — the lone U.S. Brandy Melville wholesaler — mentioned they had been “deeply troubled” by the report and re-evaluating their relationship with the model, in accordance to Insider.
The company has a presence in 15 nations. While it explored numerous financing offers, together with an preliminary public providing, Brandy Melville stays non-public. It’s unclear what the company’s income is, however former executives say it’s north of $250 million a year, Insider mentioned.
The supervisor who instructed Insider she was sexually assaulted mentioned she thinks the very best factor is to shut up store, in accordance to the outlet. “They would be doing everyone a favor to shut this business down,” she mentioned.