Beyond Meat shares fall 19% amid slowing veggie burgers demand


Shares of Beyond Meat slumped as a lot as 19 % Friday after the fake meat maker signaled slowing demand at eating places and grocers with a weak gross sales forecast, elevating questions on whether or not its business is nearing saturation.

Sales of its plant-based meat fell at a number of fast-food chains within the third quarter, when the nation was within the grip of the Delta COVID-19 variant and eating places have been slicing hours and trimming menus to battle a labor scarcity.

At least seven brokerages lower their worth targets on the stock, with a number of analysts anticipating the company to proceed dealing with a slowdown. 

The stock dropped 19 % Friday morning to $76.77. It rebounded to $81.45 by early afternoon, however was nonetheless down some 14 % from Thursday’s shut.

Beyond Meat on Wednesday forecast current-quarter income of $85 million to $110 million, effectively under estimates of $131.6 million.

“We view the results as further evidence that Beyond’s business is reaching market saturation faster than expected and that the company has deeper problems that won’t be easy to fix,” Credit Suisse analyst Robert Moskow stated.

“Consumer interest in Beyond is simply reaching a peak.”

Competition from different gamers within the fake meat market like Impossible Foods has contributed to a slowdown in progress for Beyond Meat.
AFP through Getty Images

Three years again Beyond Meat’s gross sales progress and stock have been on a tear, as standard fast-food chains, together with Tim Hortons and Yum Brands’ KFC, and several other retailers tied up with the company to promote its merchandise.

That blistering tempo of progress, nonetheless, has hit a velocity bump, with the pandemic and the entry of newer gamers akin to Impossible Foods into the market. Its stock can also be down 24 % for the year.

“With increased competition over the past two years, we’re seeing, as expected, some impact on our market share,” CEO Ethan Brown stated on an earnings name.

Beyond Meat CEO Ethan Brown stated the COVID-19 pandemic has prospects reluctant to strive new meals like his company’s fake meat choices.
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He additionally stated prospects appeared much less prone to check out newer merchandise through the pandemic.

“Given the drop in revenues in Q3, a still-pressured Q4, revenue growth uncertainty in the near-term and into 2022 increases,” Jefferies analyst Rob Dickerson stated.

“This was the quarter that likely broke the camel’s back.”