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Apple loses automotive executive Doug Field to Ford

Add one other wrinkle to Apple’s oft-rumored efforts to build its personal electrical car. On Tuesday, Ford . The former Tesla executive, recognized for his involvement within the , most not too long ago held the position of vice chairman of particular tasks at Apple. It’s believed Field oversaw Project Titan.

In his new position of chief superior expertise and embedded programs officer, Field will report to Ford CEO and president Jim Farley. He will oversee Ford’s Embedded Software and Hardware division, which can see him lead improvement on the automaker’s Blue Oval intelligence stack. It’s anticipated he can have a say in every part from car controls to enterprise connectivity options and driver help expertise. For Field, that is one thing of a return to the place every part began. He started his career at Ford again in 1987.

What’s unclear is what this implies for Apple’s automotive ambitions. Bloomberg reporter and Apple insider Mark Gurman says it’s dangerous information for the company. “This is probably the largest setback in a history filled with setbacks for Apple’s car project,” he tweeted. “As I wrote in January, there is no Apple Car launching anytime soon, not 2024, not 2025. Further out now, if ever.” Apple does have executives who may take over Field’s position. For occasion, the company not too long ago employed , a former BMW executive who led the event of the i3. All the identical, it is by no means a great signal when a high-profile executive leaves a company. 

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