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Apple faces trial over its iTunes ‘buy’ button

There is a possible lawsuit going on in California that once again exposes the thorny issue of ownership in the digital age. A legal case in Sacramento involves Apple, which may face a spatial class action according to the way it purchases movie and TV shows at the iTunes store. Hollywood reporter.

The principal plaintiffs in the case claim that Apple’s use of the ‘Buy’ button for the media is “misleading” because the company can “terminate access” to purchased content in the will, and has “done so on several occasions.” ” He says that if he had become unavailable one day, he would have known that they had not gone with the purchase, or paid as much.

Apple’s attempts to dismiss the case to a large extent were dismissed by the judge presiding over the trial this week. The company argued that “no reasonable consumer” would believe that the purchase of iTunes would last indefinitely. It also argued that the plaintiff’s concern over the disappearance of the material was “speculation” rather than concrete. With the intention of ignoring Apple’s intent, the matter is now open for injunction, unless it is pre-decided.

If it all sounds familiar, then it is a similar challenge Adventuress Emerged last October. Like Apple, the online retailer was sued for false advertising and unfair competition regarding Prime Video purchases. For its part, Amazon argued that its terms of use indicate that consumers are actually “getting limited content to watch video content” when they buy media. The company said that if the plaintiff read the fine print it would not matter because they were still bound by it.

Broadly speaking, both legal challenges serve to illustrate how third-party licensing can affect both digital download and streaming video, keeping content in flux and causing confusion in the process. Some argue that consumers should only stick to physical media, but it may be too late to revert to the habits of the past when platforms were providing quick access to the abundance of entertainment. However, if such lawsuits keep coming up, companies may be forced to change their approach to online purchasing – even if it is just a technicality such as fixing the syntax surrounding content ownership.

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