Amazon has banned over 600 Chinese brands as part of review fraud crackdown

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Have you observed some well-known tech accent makers disappearing from Amazon? Those aren’t simply uncommon incidents — they’re part of a bigger marketing campaign. In a response to The Verge, Amazon has confirmed a South China Morning Post report that the web large has banned over 600 Chinese brands (unfold throughout 3,000 vendor accounts) over review fraud incidents. These companies deliberately and repeatedly violated review insurance policies banning incentivized opinions, Amazon stated.

The on-line retailer first broke phrase of the determine in an interview with VP Cindy Tai on the state-controlled community China Central Television. It had beforehand saved comparatively quiet on the broader effort.

The crackdown started in earnest 5 months earlier, however it acquired wider consideration when Amazon banned Aukey and Mpow. The venders have been caught providing rewards, together with present playing cards, for patrons leaving opinions. Amazon later booted RAVPower, Vava and different comparatively well-known brands for comparable conduct. It’s not clear what number of non-Chinese brands have confronted bans.

There are indicators these distributors are both dodging bans or have in any other case escaped some detection, such as Aukey earbuds beneath the Key Series model. However, it is secure to say the broader anti-fraud technique has considerably modified Amazon’s market — a lot to the chagrin of banned firms that closely trusted Amazon-based gross sales.

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