AEG Presents announces reusable cup future with Denver facility


Four Denver venues will use a brand new reusable cup system to take away single-use plastic.

DENVER — Concert promoter AEG Presents has introduced a brand new plan to take away single-use plastic in any respect of its Denver venues.

AEG Presents stated it’s partnering with reusable cup system r.Cup on a brand new wash hub facility in Denver.

The r.Cup wash hub offers sustainable reusable cup and serveware providers to any location that makes use of single-use waste, reminiscent of venues, festivals, eating places, meals courts, airports and company campuses. 

r.Cup’s reuse system has been put in at 4 venues in Denver: Bluebird Theater, Gothic Theatre, Mission Ballroom and Ogden Theatre.

r.Cup will provide the venues with the reusable cup stock, assortment and sanitization wants for all exhibits — utterly eliminating hundreds of single-use and disposable cups every week.

“We can’t think of a better partner than AEG and their vast network of venues to set the stage, ignite the awareness and support needed to grow impact through reuse,” stated Michael Martin, CEO and Founder of r.Cup. “It’s exciting to give guests an easy action they can take to help our environment while also helping our partners meet their zero waste and ESG goals.”

“Sustainability has been a focus of operation for the Mission Ballroom since day one, and we are excited to see this partnership with r.Cup producing impactful results across all of our venues,” stated Jake Hiersteiner, VP of Operations, AEG Presents Rocky Mountains.

“A staggering quantity of single-use plastic has been diverted from the waste stream, and response from patrons has been overwhelmingly optimistic. In a excessive quantity, fast-paced atmosphere, it may be troublesome to implement significant change. This program is clearly hitting the mark. We hope that our patrons will take satisfaction of their function within the course of, and that this partnership provides to the standard live performance expertise we all the time intention to supply and enhance.”

Founded in 2017, r.Cup stated its objective is to assist eradicate the greater than 4 billion single-use aluminum and plastic disposable cups used at dwell occasions in North America every year. r.Cup has been activated at hundreds of occasions in over 70 cities, 30 U.S. states, 12 international locations and 90 venues to this point.

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